Identity: problems and markets

How to Win in Identity

Goals

1. Create rich web3 profiles → increase value of users for protocols and apps
2. Create habit for the users → increase in-app engagement & retention

Principles

1. Simple onboarding
2. Progressive profile
3. Rewards for actions

User journey

1. Sign in
2. Create passport
3. Connect wallet and services (see appendix for OSS projects, so that we don’t need rebuild infra)
   1. Including PoP: Worldcoin, Bright, Idena
   2. Defi: wallets, tx history, TVL
   3. Gaming
   4. Social: Lens, Farcaster
   5. Web2: Discord, Twitter, etc.
4. Every service connected gives you points/score/tokens
   1. And can be shared as a beautiful passport, Worldcoin-style

Tips

• Have clear value for the user to do all these actions upfront (hook)
• Privacy is not the most important value prop, don’t focus on it first
• Habit: have users perform actions regularly (e.g. Worldcoin) instead of once
• Web3 social and social referrals / sharing (invite users in telegram to get points) for growth hacking

Monetization