Three components:

1. Optionally: wallet
2. Protocol
3. Supply side: access to users
4. Demand side: access to businesses

(1) is easy and MANY open-source examples exist

(2) initial version can be matchmaking algo with high onchain throughput

(3) requires market focus:

• web3 users (small user base but very used to making free money)
• gamers (enormous user base, used to gamification)
• loyalty users (big user base, skeptical)

(4) depends on ability to target and convert users

• SMBs interested in local users
• Big brands interested in loyalty
• Online businesses interested in targeting and personalization

Business model: matchmaking between user, publisher and advertiser. Advertiser pays fee which is split between user (as a reward), publisher (for inventory mngmt), protocol (to pump token).

Examples

Defi: user connects wallet, protocol target users with score >X, users get free token and hopefully use the protocol

Gaming: user goes to offerwall in game, selects deal, get rewards

Суть

• нет рынка окромя рекламы. все остальное — либо пирамида, либо пустая философия.
• протокол эффективнее adwords, потому что может иметь
  • больше источников данных
  • больше ML опций для таргетинга
  • выше конверсию (потому что пользователь получает ценность)