TL;DR
Programmatic but with:
- personalized, fully private AI/ML
- self-sovereign data
- quests, points, drops (incl. liquid)
- onchain matching and revenue share
Vision
Decentralized identity protocol empowers users to control and monetize their data and attention. By allowing users to manage their credentials, interests, preferences, and loyalty points, we enable them to selectively disclose information to businesses in exchange for personalized experiences and rewards.
Drivers
- AI proliferation: everything is getting personalized with AI; your AI agent acts on your behalf.
- Personalized, self-sovereign AI: ability to run targeting on user data without sharing data with any centralized entity
- Effectiveness of POINTS systems: web3 proved that points, airdrops and future expectation significantly reduce CAC and increase early retention
- Privacy regulation: storing customer data becomes a liability for the business.
- Financialized gamification: users are more likely to interact with businesses if they can offers in return
Personas
(1) Consumers
Users who want to get the best possible user experience in digital commerce.
Problems:
- Annoying ads
- Complex access to deals and discounts
- UX is not personalized and tailored to preferences
- Data is stored centrally and regularly leaks
- Rewards (in-game, loyalty) are not convertible
(2) Businesses